At the end of September, French brand Faguo launched their weekend bag in collaboration with the men’s fashion blog Comme un camion. To mark the event, Faguo organised a party with bloggers, free flowing alcohol, some straw hats and a pop up bar… Two glasses later, Sarenza had interviewed one of the two co-founders, Nicolas, a guy who knows how to mix shoes with fair trade.
Faguo started in the beginning of 2009, with two school friends and trainer aficionados. When asked “Why shoes?” the answer, for them was simple “because the say so much about a person”.
A trip to China later, they unearthed a factory specialising in vulcanisation (a chemical process for converting natural rubber or related polymers into more durable materials) that would manufacture their shoes.
The two also wanted to add their work ethic to the brand to combine something pleasant with something useful.
The result is a business model that is both lighthearted and comitted because for every pair of shoes purchased, a tree is planted. Already 250,000 trees in France in 70 forests, and they don’t intend on stopping there …
Their first collection flew of the shelves at a great speed thanks to their wearable styles and affordable price tags.
“We wanted to be a breath of fresh air in a market that is almost exclusively reserved for retail giants. Basically, we strive to offer something different, a combination of originality and affordability”.
When it comes to their shoes, Faguo’s mindset stays the same; to be serious, without taking themselves too seriously. “We create shoes that we ourselves want to wear. The design and the materials are very important, of course, but it’s also important to create shoes that are wearable all wear round, shoes that can be worn from season to season. We aren’t interested in fast fashion.”
A cool French brand who care about the environment? The get two thumbs up from us! See the collection here!