France has provided us with countless fashion classics over the years, from exquisite couture to beach bikinis. Inspired by old army canvas trainers, the Bensimon tennis trainer, created by Serge Bensimon was immediately adopted by the fashion world and soon became a must-have in the wardrobe of men, women and children. After years of selective distribution and clever marketing, this humble sneaker has come up through the ranks and is now up there with other classic trainers like the Chuck Taylor and the Air Max. Celebrities and it-girls like Brigitte Bardot, Sophie Marceau, Jane Birkin and even Naomi Watts are all fans of this little plimsoll.
At Sarenza, we are exclusively offering the new and updated Tie and Dye Bensimon for a flower power, 70s throwback that is perfect for SS14!