This weekend we’re excited to see the French cycling race, Tour de France is kicking off in God’s Own Country, Yorkshire! The three-week race is making its long awaited return across the channel to England for the first time in seven years, and will work it’s way down the country from Yorkshire, passing through big cities like York, Sheffield, Cambridge and winding up at the oh-so-grand Mall in London! The 101st edition of the race is set to attract up to two million cycling fans, and while we will be watching it from the comfort of our sofas, we’ll be showing some Tour de style in our favourite summery yellows!
The history of the yellow jersey started in 1919, when it was first given to the Tour Leader after journalists asked the director of the Tour, Henri Desgrange, if there was any way he could make it easier to track the leader in the throng of bicycles. Since L’auto (the newspaper that printed all the racing news) was printed on yellow paper, it was decided so too should the shirts be a sunshine shade! And voilà, on the 19th of July 1919 before the Grenoble-Geneva stage of the tour, Frenchman Eugène Christophe was the first to don the Yellow Jersey which would become the iconic symbol of the Tour!
We’re taking inspiration from this bright, bold shade and leading the way in our fashion race this summer! Not mustard, not gold, we’re talking about bright canary yellow! Our fierce fashion muse, Anna della Russo is ahead of the fash pack in her towering yellow heels – and we want to join her!