On Wednesday, me and Anna our International Buyer, went to London to meet few of our Ambassadors and other Fashion Bloggers at a champagne soiree in Covent Garden.
I was only there for an afternoon, so as soon as I jumped off the Eurostar, I took full advantage of being in my favourite city (yes I know, I’m French but I love it there!) and walked around a bit before the event started.
We met all of the lovely bloggers at the Foundation Bar in Covent Garden which is an amaaaaazing place. Our room was decorated in black and white and of course, adorned with lots of pretty shoes from our autumn winter collection.
During the event, we could presented some of our favourite pieces from our new AW11 collection, like our cut-out wedge heels from Jeffrey Campbell, high heels from Carvela, sparkly shoes from Georgia Rose and unique brands from designers that you can’t find anywhere else in the UK like Patricia Blanchet, Amélie Pichard and Annabel Winship, who was a favourite with all the bloggers!
Most of the bloggers were coming back from the fashion shows from LFW, so there was lots of discussion about the SS12 trends as well. Anna of course is already on the look for new SS12 styles to fill our Sarenza shelves next season and shared her secrets with me and the bloggers about which brands she had her eye on for next year! – I’ll keep them a secret for a little bit longer, just to keep up the dramatic suspense!
It was a really cool evening in a fantastic venue, where we savoured the best cocktail ever: Champagne, canapés and shoes! Who could ask for more
I’d like to say a huge thank you to everyone who came, both old friends and new. It was a real pleasure to see you. Thanks for supporting us, we really appreciate it!