To celebrate their centenary, Italian shoe label Superga has enlisted the help of British style icon Alexa Chung, to be the face of their collection.
Known for her sharp and individual style, Alexa Chung has been wowing the fashion industry for years and has been the face for multiple high end campaigns; it therefore comes as no surprise that Superga shoes have chosen her as their muse to boost their population with the UK audience.
The shoot was photographed in the Petersham Nurseries in Richmond, Surrey to capture the quirky British cool that she is famous for. Adding to her TV presenting and modelling talents, Miss Chung even turned creative and assisted with the styling.
Superga shoes were created in 1911 and were originally used for tennis competitions. Over the last century, their styles have ranged from sportswear to preppy trainers. Their mix of casual and trendy perfectly conveys Alexa’s “effortless chic” wardrobe. Not only are they fashionable but, all superga trainers have vulcanized rubber sole offers the foot a high amount of comfort through its flexibility, allowing the foot to move freely.
The new Superga spring summer collection is simple in design and comes in a beautiful range of bright colours, making them easy to match with plenty of winning combinations; from beach side outfits to skinny jeans. In our favourite shot from the campaign, Alexa has teamed her pair of Superga’s with a vintage dress.
Thanks to Alexa’s golden touch, Superga shoes look set to be the must have summer shoe for all our British fashionistas. As would luck would have it, the new collection is available right here at Sarenza! This pink pair are already on my wish list: